S W O O N

Designer Helena Reich launched her handbag line Swoon Luxe in 2013, bringing a new line of signature Luxury Skin Purses and Accessories to market.

The romantic notion of specialty skin handbags was embraced in the designer’s mind since childhood. “I remember watching my mother get beautifully dressed for a party, and she would pay particular attention to choosing her beloved crocodile handbag, with a twinkle in her eyes. One of her favorites was a deep chestnut skin, which to this day, is classic and timeless”.

Taking that feeling of ethereal elegance, Helena designed all of her handbags to be transitional, from day to evening. A Swoon Luxe piece is as much at home with a pair of jeans and a t-shirt as it is with an evening dress and heels. Dressing with an exquisitely tailored bag brings a feeling of undeniable luxury.

Each pristine piece in the Swoon Luxe collection has been handcrafted by artisans who have dedicated their lives to their craft. They are intricately constructed with impeccable precision from the top skins available in the world. This attention to detail and perfection of craftsmanship is of utmost importance to Helena, as she wants her handbags to become a collection for her clients. Once a client owns a piece of Swoon Luxe, she quickly learns that she must own another.

“I remember watching my mother beautifully dressed on her way to a soiree. She would complete her look with her beloved crocodile handbag and twinkle in her eyes.”

Helena Reich

Fashion Designer

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